How Cliffhanger Paragraphs Capture Readers
About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience members had to return the next week to see what happened.
Surprisingly, this narrative form isn't new. Even in the Middle Ages, storytellers journeyed from castle to castle spinning suspenseful yarns without end. (What a way to guarantee return appearances!)
How can you create a cliffhanger for your readers? (1) Define a problem; (2) tell how to solve it; (3) state that the solution might link to another problem, (4) solve that one, but point to another difficulty, and so on.
Here's a way to use this in business writing. Let's say you'd like to send potential customers a series of three letters about your new cleaning service.
That first letter might present a brief outline telling how your firm offers three new cleaning innovations, including (1) environmental-friendly detergents, (2) well-trained personnel, and (3) weekly, monthly, or quarterly payment plans.
During that first letter, you might discuss ways your detergents lead to a cleaner environment. Near the end of the letter, your "cliffhanger" paragraphs might say:
"We're proud that our work might lead to a cleaner planet. And the folks we send to your office - who've been carefully trained in cleaning techniques - can also show you five other ways to improve your workplace.
"We'll share those five ways with you in next week's letter."
Rix Quinn's new book "Words That Stick" offers lots of writing ideas to captivate readers. Order it today from Amazon.com.
For more information on Rix's free phone seminars, e-mail him directly at mailto:email@example.com
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around..
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined.
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.
Memorable Sales Copy -- How to Write it
Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over.
Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written.
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest.
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter.
A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!
Have you ever wondered how your copy sounds to your prospects when they're reading it?If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud.
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.
What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence.
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by asking questions.
Five Tips for Writing Eyeball-Grabbing Headlines
If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.
Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!)
I know, I know. Times are tough.
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".
Discover Your Creativity
You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal.
How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us.
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop.
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.
|home | site map|