The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.
1. Get a theme.
First and foremost, to be screamingly successful as a web copywriter, you must have a HOOK. Copywriters are a dime a dozen, but the standouts have their brands jacked up for instant recognizability.
You've likely heard of Michel Fortin, "The Copy Doctor." What's he known for? Breaking down the copy, doing his infamous critique, and then "doctoring it up." This concept is fun, trendy, and enticing to both web marketers who want to maximize their sales potential and copywriters who want to learn how the pros do it. In addition to his theme, he's a Power Player all the way... with Fortin, it's all about six figure incomes. SLAM, that's the Copy Doctor hitting your target audience hard.
Another example: Red-hot-copy.com, home of the lovely and talented Lorrie Morgan-Fererro. What angle's she working? Subtle sex appeal, and she's pitching it to the guys in classic manspeak... and they're biting. How so? Well, she's an attractive copper-haired lass, and she's branded this to the Nth degree right in the domain name and color scheme of her site, both of which are indeed, "Red Hot." Her copy packs the punch to back the red hot claim... so the guys eat it up. Just take a look at Lorrie's testimonials: six out of seven are from grinning boys.
So what's YOUR hook? Are you the Naked Copywriter, baring all for the marketing world to see? Are you on a copywriting safari, going where no copywriter has gone before and reaching a global audience of hot prospects? Maybe you're the Copy Machine, churning out the copy perfection. Whatever you are, you've got to be fresh, fun, and above all, your content should be STICKY, if you want to be more than just a flash in the pan in the world of web copywriting gurudom.
2. Sound off.
Once you've developed your theme, shout it from the rooftops. The gurus know that to build a successful brand; you've got to get out there and be seen. This means branding your name, your image or logo everywhere you can plaster it... and above all, branding that special THING that you've got going on that no one else can touch. That "thing," again, is your hook, your shtick, your style and your personality. Whether it's loud and bawdy or sweet and scholarly, it's what separates you from that blizzard of dime-a-dozen copywriters on the World Wide Web.
One of the best ways to brand your personality while squeezing in your link, AT NO EXTRA COST, is to write and submit articles for distribution on the web.
Yes... write web articles... hundreds of them! Hit all of the hot copywriting topics that make your prospects salivate and your competition green with envy. Hit every topic in whatever industry you'd like to write for. Research places where you articles can go that will reach your target customer. Get them to click the link at the bottom of your article, the one that will shuttle them right to your website. Treat your articles like a campaign, and streamline that effort to the right audience.
Don't believe article marketing works? Fire up Google right now and do a search on your favorite web guru. What comes up? Articles! Yes, every great legend has to start somewhere, and on the web that's article writing.
Also: show up in web forums and initiate discussions with fellow marketers. Invest in a campaign for high visibility that includes your link and your logo on the websites of other marketers who can pull you into the circle. There are so many things you can do to get your name out there, and there's no time like the present to make it happen.
3. Be consistent.
Once you develop a web persona, stick to it. Keep your website copy fresh and relevant to whatever marketing trends are going on, yet make sure that it's consistent. I mentioned STICKY earlier. Web gurus know that STICKY content is the kind of copy that stays on the mind of your web visitors even after they've gone away... and that's the kind of copy that will keep them coming back for more. So be CONSISTENTLY sticky. As you're being sticky, giving your customers ideas they can use, make sure that you deliver those punch lines in your classic style. If you're known as Copy411, then don't suddenly morph into the WAHM Copy Mama. You'll only confuse people.
Be consistent in your thinking. If you embrace a certain copywriting philosophy, then hold true to your beliefs. Don't go changing it up because someone with a strong presence caught your eye and you want to do what they're doing. Be yourself, and do a good job of it. If you're a stickler for perfect grammar but the competition's telling you grammar's not important anymore, so what? Grammar is ever-present and the mark of a good writer so don't throw your ideals by the wayside. In fact; as you grow in copywriting gurudom, you'll likely develop a following of devoted fans. These people read your articles, saw something they liked, and decided to hang on for the long haul. Be true to your students, for they love what you preach!
All right. Are we crystal clear on Web Copywriter Gurudom? Okay. You've got a lot of work ahead of you. Go build that brand!
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at wordfeeder.com
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they get to your order form.Here are some tips to help you improve your writing skills in order to keep your visitor's attention.
Content is King
IntroductionA pencil. Yes, a pencil.
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention) Riveting (it pulls her into reading further) Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation.
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.
How To Be Creative
Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity.
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being built and moving day is slated for December.
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start.
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.
Your USP is Useless
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy.
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments.
"Super Adjectives" Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words.
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.
Freelance Business Writers - How To Get The Best From Your Writer
At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need.
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter.
Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs.
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization).
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it - the goal is the same for every Internet marketing business.
|home | site map|