5 Ways to Instantly Improve Your Copy
1. Isolation technique
It doesn't matter how good your copy is if they don't read it. Put blinders on and read each line (including the headlines and subheads) as if they exist in total isolation. Ask yourself if it makes sense on its own. For example, I was looking through Esquire Magazine and saw an article on a celebrity. The headline was "That Voice." Does that headline compel you to read on? It didn't do it for me. A mistake many copywriters make is to write too cleverly, insisting that "if you only read the rest of the copy, you will understand my masterful headline." Uh - wrong. Make it clear enough to stand on its own.
2. Hire child labor
It's okay if little Johnny isn't old enough to vote. If he's old enough to read, he has the potential to work under you as a mini entrepreneur. Here's what you do. Find a child between 8 and 12 years old (much younger or older and this trick won't work). Have him or her read your copy out loud. Every time little Mary stumbles or doesn't know a word, pay her a buck. If the prospect has to think about what a word means, you risk taking him or her out of the "reader's trance" and losing the prospect forever. Use short words and sentences and you'll save a lot of money with this test.
3. Show it happening NOW
Use active voice rather than passive. In other words, make your subject do things rather than have things done to him or her. The copy reads more dynamically that way.
Example of passive:
"Over 500 qualified prospects were sent an invitation to the meeting."
Example of active:
"We sent out over 500 invitations to qualified prospects."
4. Get headlines and subheads to work harder
Sometimes you only need to change a word or two to vastly increase your conversion rate (the number of online visitors who convert to buyers).
I've seldom seen one that couldn't be tweaked for more impact.
"Put music in your life"
"Puts music in your life"
Simply adding the "s" increased conversion over 400%. Do the isolation technique on those heads and subheads. Then ask yourself after each one, "So what?" If it makes you want to read further, good. You're on the right track.
5. Add lists
Some of the most highly read parts of any copy are the bullets or numbered lists. They are bite-sized and easy to understand with one quick glance. (Whether online or offline). So make it easier on your prospect by spoon feeding him or her Here's a tip. Be put your strongest bullet first and last. When a prospect scans, those are the two most thoroughly read positions. the information. Hey, you're reading one now!
Special Requirements for Reprint: we ask only that you include Lorrie's name and resource box, and keep all hyperlinks as live links.
ABOUT THE AUTHOR
World class copywriter, Lorrie Morgan-Ferrero of Red Hot Copy educates entrepreneurs in the art of increasing sales with powerful copy. She has been interviewed by the Christian Science Monitor, Studio City Sun and many national radio stations. Get f*ree copywriting tips from her weekly ezine red-hot-copy.com/ezine.htm.
Hooks, Lines & Sinkers
Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights.
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site.
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by asking questions.
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco.
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around..
Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career
For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their answers.
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.
Three Steps To Pump Up The Drama In Your Copy
All the world's a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale.
How To Find Freelance Jobs - Writing About Food
Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept.
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
I recently sponsored and attended Joel Christopher and Ted Nicholas's Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas. There was a fantastic lineup of speakers including John Assaraf, Joe Vitale, Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom "Big Al" Schreiter, Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson.
Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page.
How You Can Become A Freelance Business Plan Writer
As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order.
10 Eye Popping, Jaw Dropping Ad Copy Secrets
1. Use a hand written letter on your ad copy instead of text.
How You Can Find Freelance Copy Editing Jobs
Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field.
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.
Accelerate Your Freelance Copywriting Master Business Plan!
Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are.
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess..
Tomorrow's Clichés Today
I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".
Killer Ad Copy
Not everyone is a writer. Good copy writing is a science and can be learned over time.
|home | site map|