Copywriting |
Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can be very difficult, for all of us. This is because the same mental processes that went into composition are the ones we use to correct our work. Hence, so many websites are launched every year but so many of them fail to work perfectly as these sites have not been tested with a Proofreader's fresh eyes and impartial knowledge of English. Proofreading and Copyediting process involves reading the content for english grammar, spelling, story, flow and understandability. It also involves checking consistency in visual design, testing links, and ensuring accurate reading. Let us now discuss about some points for Proofreading and Editing Websites and Online Documents. Tips for Editing Websites and Online Documents: 1) Create consistent text formatting: Check whether the overall "look" of text on a page presents any obvious problems with various common fonts and type sizes. At this stage of the process, basic HTML skills are very valuable to the online editor in order to go into the HTML document and make minor changes directly , if required. 2) Check that colors are applied consistently throughout the work: Watch out for arbitrary shifts in color. If link colors are specified in your HTML document, check that these colors are applied consistently throughout the work. 3) See whether links are working and going to the correct destinations: Manually check all or most links to ensure that all links lead where they promise. 4) Ensure that text is readable: Avoid "overabbreviation". Use only standard, easily read symbols etc 5) Check that identifying information is present and consistent 6) Correct errors in grammar and spelling: Check for subject-verb agreement, Sentence fragments, Run-on sentences and other obvious grammatical errors. In case of checking spelling errors, read what is actually on the page, not what you think is there. 7) Check for punctuation: Punctuation error is the most common mistake people tend to make. There are various books available on correct punctuation. If you are not confident in case of punctuation, get a book for your guidance. 8) Make sure names are spelled correctly: The single most important mistake is the misspelling of names. Going to whatever length needed to see that names and titles are correct is important. 9) Look the content from the readers point of view: Reading the story completely through the first time, without marking or changing anything. Thats the way the reader is going to read the story, and thats the way the copy editor should read it, too. 10) Look for answers: When editing a story for the first time, looking for answers to the following questions is important:- Is this a complete story? Does it consist of important facts? Does it give all of the necessary information to the reader? Are the quotes interesting? Any information or necessary quotations are missing? Does the writer omit information on the assumption that the reader already knows it? Does the story read smoothly? Does the information flow from one paragraph to the next? Do the quotes add to and support the previous information? Are the facts and quotes in descending order of importance? 11) Make sure the text is optimized for search engine rankings: Check whether META tags (for description and keywords), Title tag and Image Alt tag have been used appropriately for the website content. Your text should also contain the main and related keywords/ phrases for your site. This will make the audience find your site on the Internet. The basic processes, are much the same for online documents and print media - checking for correctness (spelling, grammar, and punctuation), consistency of capitalization and other mechanics, accuracy of information, and completeness. Creating consistent text formatting, Checking consistency in visual design, Testing for proper working of website links, Knowledge of HTML and its application (when required) are the additional responsibilities for an online editor. About The Author Rumki Sen is the founder of Perfect Editing Solutions, (perfectediting.com) a professional firm providing Proofreading and Copyediting service to websites and online documents. It corrects and edits english grammar, punctuation, spelling, links and more for mainly websites, letters, applications, CVs / resumes, advertisements, manuals, brochures, e-newsletters and e-mail messages. Whether you're a student, webmaster, or business owner, your written work will be improved immediately after you get our service. Contact Rumki Sen at rumki@perfectediting.com
MORE RESOURCES: 1 |
RELATED ARTICLES
"Super Adjectives" Boost the Power of Your Copy Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat! According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy. Help, Help, Help, Sell Here's a fundamental difference between copywriting offline and copywriting for the web.. How To Get Started With A Career In Copywriting Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. Touching the Prospect's Emotions in Your Sales Letter Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Dissolving Buyer Scepticisim ... A Lesson In Copywriting When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar. Is Freelance Hiring Right For You? Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list. 10 Things You Should Expect From Your IT Copywriter Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. 19 Secrets to Making Your Ad Copy More Effective The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it - the goal is the same for every Internet marketing business. Dont Forget The Copywriting Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. Quotations as Expressions in Life Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person. How To Take Your Freelance Writing Chances Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. How To Find A Copywriting School Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school. 3 Steps to Great Copy Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know". 7 Steps You MUST Take Before Writing a Word of Copy! Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. Three Steps To Pump Up The Drama In Your Copy All the world's a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. Freelance Copywriting Advice #1: Take the Scary Jobs From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise. |
home | site map |
© 2013 |